Rob Thomas....why?

Congratulations, Marc Anthony. Now the lead singer of matchboxtwenty is doing a better job at being Latin than you are.

Seriously, though, when did Rob Thomas decide he wanted to be not only young and hip (as opposed to angsty) but also Latino? Did he not get the memo?

TO: Rob Thomas
FROM: Mandy J
RE: Your Music
Dear Rob. You are white. In fact, you are the most white-bread, adult contemporary radio-ready singer since Phil Collins. So stop it. Thanks.

But his solo debut has actually turned a few heads and, admittedly, his new single "Lonely No More" is very Marc Anthony/Backstreet Boys sort of catchy (in other words, I'll hate it by next week). But that doesn't stop me from begging the question: Why? Why Rob Thomas? Why try to be so "in" right now (as you can see from the link...Rob's on myspace. How fratty)? Did we really need another pop radio solo artist?

But thankfully, Thomas isn't getting off that easy. He may get a B, but reviewers aren't being too kind (this review is highlarious). You'll have to do more than buy an ipod and sign up for myspace to win back this generation, Rob.