Thoughts, notes, observations on the everyday nonsense of American Pop Culture from one of the most not-hip people on the face of the planet...

Wednesday, May 18, 2005

Late night TV goes Gen Y

These days, night owls have a lot of good TV to choose from (if they have decent cable, that is). Between midnight and five a.m., those of us who do not sleep have the TV world as our own. Thanks to the advertisers trying tentatively to reach our elusive "Generation Y", late night TV is now desperately seeking our new young professional money. Late at night.

As a result, we've got Cartoon Network's Adult Swim, actual videos on MTV and VH1, Nick at Night (with the Fresh Prince, Full House and Cosby Show), TV Land (with Cheers), TBS/Bravo/TNT for random movies...and Noggin.

Yes, Nick, proving itself again as the oft-forgotten late night mogul, has another awesome network for early twentysomethings.

A network for kids and tweens by the day, by late night, Noggin is the smartest network on TV, featuring, get this: Moesha, Daria and My So-Called Life. Shows that we loved but forgot, shows that were cancaled before their time...either way, Noggin has three programs that bring back some good old days for this 24-year-old with shows everyone else neglected.

The media and advertisers have only just started to focus on my generation, falling somewhere bwtween the enigmatic Generation X and the latest batch of teens. We were in high school when a Democrat was last in office. We had Seinfeld and the X-Files. We had Biggie and Tupac. We had Jem and Thundercats. We hate everyone.

But the're starting to get us. Kudos to cable.

1 Comments:

Blogger nikki said...

i don't get noggin here. DAMN.

i need better cable.

9:17 AM CDT

 

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